SAKS OFF 5TH TO OPEN TWO BRANCHES IN THE NETHERLANDS

Hudson’s Bay Company will open two branches of its off-price store, Saks OFF 5th, in the Netherlands later this year. The first, to open this summer, will be situated in the heart of Rotterdam at Hoogstraat 158, and the second, to open in the autumn, will be located in the newly renovated Kalverpassage shopping center in Amsterdam.

The arrival of Saks OFF 5th in the Netherlands is part of the brand’s European launch, which also includes the opening of the off-price stores in five major German cities. It also coincides with the arrival of Saks OFF 5th’s sister company, Hudson’s Bay, on the European continent, including the opening of 10 new branches in the Netherlands this year.

“The combination of relevant brands, attractive prices and constant change and innovation is something that’s currently lacking in the Dutch retail scene,” says Wayne Drummond, president of Saks OFF 5th. ‘We will attract consumers who want high-quality fashion at good prices. But at the same time, those consumers want to be surprised by what they find in store. Shopping should be a journey of discovery. We aim to inspire our customers, making them eager to discover what’s waiting for them in store next time they visit. And we deliver on that promise.”