SANTONI RELEASES ‘RETHINK’ FOOTWEAR LINE

by Stephen Garner

Santoni’s “Rethink” initiative is the next step in the Italian footwear brand’s strategy, aiming at further improving the environmental footprint of its manufacturing process and its products.

In fact, 90 percent of Santoni’s headquarters is made of recoverable materials. The structure is designed to recycle and recover rainwater and the whole plant, for over 10 years, has been operating exclusively on energy supplied by about 4.000 solar panels located on its roofs. Moreover, the production carefully uses materials treated only with natural methods.

The brand’s corresponding “Rethink” shoes are leisure models made from chrome-free suede, a naturally tanned leather, and feature a sustainable seaweed-based sole. The colors are inspired by the unique landscape of the Marche in Italy, Santoni’s hometown, as Terra Cruda brown and Adriatico blue are used in the line.

Santoni’s new “Rethink” collection, which starts at $650, is now available on santonishoes.com and at selected Santoni boutiques worldwide.