SATURDAYS NYC DEBUTS GROOMING ESSENTIALS LINE

Men’s lifestyle brand Saturdays NYC is expanding its in-house product offering with the launch of its new line of grooming essentials.

The line consists of three hair pomades, each formulated to create a specific style. The petroleum-free wet wax delivers a polished, high gloss shape – incorporating a firm hold yet leaving out the oily feel. For a natural finish and light hold, the grooming cream offers texture and shine to any look. To achieve a sculptural yet lived in style, the beeswax based clay pomade provides extra hold with a matte finish. All pomades are light in fragrance, water based, and rinse out easily. Made in the USA, all pomades are packaged in a sleek 1.7 oz (50ml) black pot and retails for $24.

“The Saturdays brand has always centered around our personal lives. Diving into the grooming department was always something that we looked forward to,” said Colin Tunstall, co-founder of Saturdays NYC. “After careful consideration of crafting the perfect holds, consistency, look and feel of our products, we’re excited to launch our first three pomades. As our brand grows, it’s exciting to see how we intertwine each department and how the grooming products fit in with everything else that we carry at our stores.”

Morgan Collett, co-founder of Saturdays NYC added, “we have been working on this line for the last two years. It was a natural progression for Saturdays to venture into grooming, apothecary, body care, shaving and etc. This is only the beginning and we are excited to grow this range for both men and women.”

The grooming line will be sold in all Saturdays NYC locations internationally as well as on www.saturdaysnyc.com and select boutiques worldwide. Saturdays NYC looks to further expand the line with body care launching in summer of 2017.