SAXX UNDERWEAR LINKS WITH CLEVELAND CAVALIERS’ KEVIN LOVE ON COLLECTION

Canada-based underwear brand Saxx Underwear has revealed a signature collection by professional basketball player Kevin Love that features unique designs inspired by the Cleveland Cavaliers player’s personal style and influences.

The collection, which consists of five styles is now available for purchase online and at select retailers.  Love worked closely with SAXX designers to create a collection that honors his home state of Oregon, his affinity for spaghetti westerns with Clint Eastwood, and his own appreciation for rugged Americana style. Prices range from $31.95 to $33.95.

“It was a special opportunity to collaborate with SAXX on the ‘open road’ concept from start to finish,” said Love. “I really put my thumbprint on it and trusted the brand to bring the vision to life. I couldn’t be happier with how the collection turned out.”

“We loved working with Kevin on his SAXX collab collection,” added Kathleen McNally, creative director at SAXX.  “He was not only generous with his time and ideas, but was also open and effusive about what drives and inspires him.  Not only is Kevin an incredible athlete, but his creativity and inspiration made him the perfect collaborator.”