SCHMOOZING: ETON CELEBRATES NEW FALL COLLECTION IN FLORENCE

Eton Pitti Uomo January 2018
by Stephen Garner
[metaslider id=”141396″] On Wednesday, January 10, retailers, press, and select influencers joined Swedish premium shirt brand Eton at Locale restaurant in Florence, Italy to celebrate its newest collection.

Guests enjoyed passed sushi, mochi ice cream, and a signature Japanese whiskey sour cocktail while mingling and taking in the elegant space.

The event took inspiration from Eton’s new autumn/winter 2018 collection, which incorporates elements of Japanese culture especially the sights and history of the city of Kyoto.

With floral prints, sumo wrestlers and trendy burgundy – this collection will add color, even to the rainiest days. Highlights include a bold colorful Kabuki-inspired print on Eton’s twill, based on late 19th-century woodblock artwork and an army-inspired shirt/jacket hybrid for autumn layering when the temperature drops. For the first time, Eton’s soft flannel now comes with their crease resistant signature finish – available in earthy autumn colors and two eclectic prints: flying birds and foxes.

In addition, the collection contains various sophisticated business looks, with Eton’s highest collar and a dobby fabric in trendy burgundy as well as sharp thick stripes. Inspired by Kinkaku-ji’s gold-leaf coating, Eton used golden embroidered flowers as part of its new take on evening wear. Eton also included its popular zip jacket shirt in two new colors: modern red and classic black.

Among the pocket squares one, in particular, depicts the Ninnaji temple in autumn, made from virgin wool and silk that makes for a soft melange effect. The collection also features a new tie with double-pattern print on Fuji silk, adding an old-school look of elegance with a classic medallion pattern. As the nights get crispier Eton’s range of scarves include light and airy Modal fiber that is mixed with wool, created for an elegant and soft draping.