SCHMOOZING: ETON CELEBRATES REVAMPED MADISON AVENUE STORE

[metaslider id=134994] Swedish premium shirt brand Eton unveiled its newly renovated Madison Avenue flagship store at a special celebration at the store on Thursday, September 7.

Eton’s creative director Sebastian Dollinger flew in from Sweden to be in New York for the event to greet fashion industry insiders as well as loyal brand customers.

“It’s always nice to meet your customers face-to-face,” Dollinger told MR at the celebration. “I like hearing their thoughts on what they love and what they could use more of, I always try to deliver what my customers want.”

Additionally, Swedish celebrity chef Marcus Samuelsson created a special Swedish menu and signature cocktail for the event.