SCHMOOZING: JCPENNEY’S STAR-STUDDED ‘COLLECTION BY MICHAEL STRAHAN’ CELEBRATION

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JCPenney celebrated last month’s introduction of its “Collection by Michael Strahan” with a blow-out party on September 30 at hip event space ArtBeam.

Strahan, the former New York Giant Hall of Famer and current talk show host (of Live! With Kelly and Michael) and sports broadcaster, attended the party, surrounded by such famous friends as Usher, Taye Diggs, 50 Cent, Terry Bradshaw, Hilaria Baldwin, Andi Dorfman, Dascha Polanco, Kevin Jonas, fashion designer Kenneth Cole, Project Runway judge and Marie Claire creative director Nina Garcia and singer Joe Jonas (who took a spin at the DJ booth).

Many of Penney’s top executives, including CEO Marvin Ellison, chief merchant John Tighe and dvp James Starke, were also present – many decked out in suits, shirts, and ties from the well-priced collection.

Also on hand were Peerless Clothing president Ronny Wurtzburger, Rich Wurtzburger and Suzanne Anderson; Randa executives Jeff Spiegel, Terry Tackett and Judy Person (maker of Strahan neckwear and accessories); executives from The Doneger Group and more.

The collection was magnificently displayed in a variety of ways, including on handsome male models, on mannequins, and in vignettes and wall-boards scattered throughout the vast venue. Tighe told MR that the collection was doing strong business in early sales, and that Penney’s was planning to roll out the collection to more doors in the near future.