SCHMOOZING: SAKS OFF 5TH DEBUTS FIRST NYC LOCATION

by Brian Lipton

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The first Saks Off 5TH location in New York City, featuring the first-ever Gilt shop, held a special opening reception on Wednesday, March 2. The two-floor store, located at 125 E. 57th Street, officially opened its doors on Thursday, March 3.

At the event, numerous Saks officials mingled with VIP guests, including actress Jamie Chung and designer Joseph Abboud. Invited guests, along with members of the public, got a first chance to look at–and buy – selections from the store’s extensive inventory. Among the many men’s brands represented in the store are Ralph Lauren, Robert Graham, Hugo Boss, Bugatchi Uomo, Vince Camuto, J. Brand, Hudson, and Cole Haan. (As for the prices, we won’t reveal the exact savings, other than to say we were impressed!)

At the entrance to the store, Gilt.com also comes to life, as a shop-in-shop replicates the exclusive online destination with a carefully curated product assortment supported by inspiring digital elements.

“The opening of the Saks Off 5TH on featuring the first-ever Gilt shop on 57th Street is the culmination of a tremendous amount of effort over a relatively short amount of time,” said Jonathan Greller, president of Saks Off 5th. “It is a testament to the dedication and hard work of the teams who saw the opportunity and brought it to life. Our pre-opening event was a great success – the reception in Manhattan was tremendous and we look forward delivering both the Saks Off 5TH AND Gilt experience in New York City.”