SCOTCH & SODA TO OPEN IN MANHATTAN’S SEAPORT DISTRICT
Amsterdam-based clothing label Scotch & Soda will open a new store in the soon-to-be revitalized Seaport District in lower Manhattan. The new Seaport District will encompass seven buildings on several city blocks totaling over 365,000 square feet filled with a variety of dining, shopping, entertainment and cultural offerings.
The decades-old brand was re-launched in 2001, when three new owners joined forces and brought to the table their broad experience and shared love of creating great apparel. The label currently boasts over 100 stores worldwide, including three in New York City.
“We are very pleased to expand our New York City network downtown into the city’s oldest new neighborhood,” said Ari Hoffman, CEO of Scotch & Soda. “The redevelopment of the Seaport District’s waterfront, surrounded by historic buildings and cobblestone streets, is a natural environment for Scotch & Soda. The neighborhood’s sense of authenticity and intimacy suits our brand well.”
“This latest addition to the Seaport District is another example of how this storied neighborhood is reinventing itself as a leading culinary, fashion, entertainment and cultural hub,” said David R. Weinreb, CEO of The Howard Hughes Corporation, which is helping redevelop the Seaport District. “We are pleased to welcome Scotch & Soda to the neighborhood and offer their distinct style to the growing Lower Manhattan community.”
Saw their clothes during a NYFW event and thought they were gaudy and boring. If they want to survive in the fashion industry they need to make more conservative looking clothes.