SEBAGO DEBUTS POP-UP INSIDE NYC’S WOLVERINE STORE

American footwear brand Sebago has launched its spring/summer 2016 pop-up store within the Wolverine Company Store on Elizabeth Street in New York City. The pop-up, which runs through August, will celebrate the brand’s 70th anniversary.

In honor of the occasion, Sebago has reinvented some of its most beloved silhouettes for today’s discerning customer including special color updates to their iconic “Docksides” boat shoe and exclusive hand-sewn penny loafers. In addition, men can expect to find such styles as the“Spinnaker,” “Classic,” and “Heritage Penny” at the pop-up

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, chief marketing officer for Sebago. “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well-crafted.”