SHINESTY SIGNS GROUNDBREAKING NIL DEAL, MINTS COLLEGE FOOTBALL’S FIRST PROFESSIONAL UNDERWEAR SUPERMODEL

by John Russel Jones Oct 31, 2022

Irreverent clothing brand Shinesty announced that it has signed an NIL deal with University of Colorado Boulder’s offensive lineman, Tommy Brown. This makes Brown the first professional underwear supermodel in college football history. Yes, that’s a bold statement, but you’ll see why.

At 6’7″ and 330 pounds, the recent Alabama transfer and national champion is roughly 230 lbs bigger than most supermodels. Most people couldn’t fathom a right tackle becoming a supermodel. But Brown isn’t your average model. And Shinesty isn’t your average underwear company.

“When you have a body this good, you deserve to be paid,” Brown said. “As a college football player, I’m already used to millions of people seeing me in pants that leave nothing to the imagination. Might as well make some money while I’m at it.”

Brown said partnering with Shinesty is really a dream come true. “Well, it wasn’t really MY dream, but I’m sure someone dreamt of modeling underwear for a company, and now their dream has come true for me.”

Shinesty signed Brown for an undisclosed amount of cash and called it “a big heapin’ pile,” but provided no further details.

“Why pick an offensive lineman instead of a flashier position like a QB or wide receiver?” said Shinesty’s Creative Director Ben Lauderdale. “Simple. On the field, Tommy protects the quarterback from sacks. Off the field, Tommy protects his own sack with Shinesty’s Ball Hammock Pouch Underwear.”

Tommy Brown in Shinesty’s latest campaign.

Shinesty is home to Ball Hammock Pouch Underwear, men’s underwear that features a proprietary supportive pouch to keep a man’s private’s safe and comfortable. The company features sizes up to 5XL.

Brown will appear in Shinesty’s new high fashion campaign recreating some of the industry’s most iconic print and video advertisements to date. He described the campaign as a Calvin Klein ad, but with a better looking dude wearing underwear that’s actually comfortable.

The campaign will be dispersed through digital and social media.

Founded in 2014 by Chris White and Jens Nicolaysen, Shinesty employs more than 80 people and was recently named to Inc. 5000’s fastest growing companies of 2022 list. Interested retailers should contact Shinesty here.