by Brian Lipton

ShinolaDetroit-based design brand Shinola, best known for their handmade watches, bicycles and leather goods, will continue its American expansion, opening as many as 10 new stores this year, including three later this year in the Los Angeles area.

The company has announced plans for a 2,000-square-foot store in Venice on Abbot Kinney Boulevard in April; a 2,500-square-foot shop at Caruso’s Affiliated Grove in L.A. to bow this summer, as well as a 4,000-square-foot shop set for LA’s Arts District later in 2016.

As MR previously reported, the company recently opened a 1,700-square-foot Downtown Palo Alto retail space at 261 Hamilton Avenue, and is opening a 3,200-square foot San Francisco shop inside the landmarked 19th-century Belli Building in February. That store will offer the full lineup of Shinola’s goods along with a rotating pop-up shop from partner American designers.

Shinola already has numerous other stores, including major outposts in Detroit and New York City, and is sold within many department and specialty stores. It is also considering new outposts in such major metropolitan hubs as Atlanta and Chicago.

“When Shinola was conceived in 2011, the hope was that people would be interested in the concept of creating world-class manufacturing jobs in a city like Detroit, known for its manufacturing legacy,” said COO Heath Carr. “In addition to Detroit, we collaborate with factories and makers from many cities. It’s with these collaborations that we create products that are long-lasting and made with passion and purpose.”