Is Silicon Valley Taking Menswear More Seriously?
As men increasingly rival women in the amount of money they spend on clothes, the tech scene is accommodating the man who wants to dress like Kanye, Bieber, or even President Barack Obama—but on a millennial’s budget. Menswear sales grew 13% from 2010 to 2015, versus 9% in womenswear for the same period in the U.S., according to Euromonitor International. By 2020, worldwide annual menswear sales are predicted to reach $457 billion and womenswear, $698 billion. It would seem that men are more fashion-conscious than ever before, but when it comes to the tech side of the market, menswear has traditionally lagged behind womenswear. For years, women have enjoyed a wide range of apps, e-commerce sites, and wearable tech lines. Now dudes are catching up. Read more at Fast Company.
