Offering a fresh, new, brand experience to customers and retailers from its recent rebrand, there’s no hesitation in saying that 34 Heritage is on the fast track to double-digit growth in 2020. But how does the premium denim brand plan to build off its momentum and maintain this upward trend? VP of sales Richard Binder outlines the key strategies the brand plans to implement to continue to prosper.
With the success of 34 Heritage’s retail replenishment program, the brand will expand its core collection and increase the denim and non-denim fabrics offered within replenishment for 2020. Adding more fabrics into the mix gives their customers more timeless, versatile options to introduce into their wardrobes. And with a wide range of waist sizes and inseam lengths available, there’s a combination of favorite fit and fabric for every customer.
On top of replenishment, new non-denim fabrics will also be introduced into the seasonal collection offerings. Debuting for spring/summer 2020 is Summer Mélange, a lightweight, smooth fabric constructed from cross-dyed fibers to give the garment a woven appearance. Also making its introduction is Mini Check, a classic pattern in a fabrication that offers a hint of stretch for added comfort. Launched for fall/winter 2019 and continuing into spring due to its success is the Commuter pant, a performance fabric that breathes exceptionally well, and cut to a trim silhouette that won’t slow you down. The ideal travel pant, this functional style will be offered in a refreshed color palette for spring 2020.
In addition to new fabrics, 34 Heritage is getting behind two of its emerging fits, the slim-fitting COOL and NAPLES Chino trouser, by broadening the assortment of washes and fabrics each is offered in. The styles will be cut in more lightweight non-denim fabrics, including the new Summer Mélange, as well as a variety of dark classics.
“Since our business is steadily growing year after year, we are seeing great success with our non-denim pants,” says Binder. “Our retail partners have consistently gotten behind our offerings, and they love that we have added non-denim items to our replenishment program. We encourage all of our current and future retailers to explore new items with us, you will not be disappointed.”
Look for 34 Heritage at The Tents at Project (booth 61501) at the Las Vegas Convention Center from Monday, August 12 – Wednesday, August 14.