Sponsored profile: why you should check out 34 heritage’s new spring/summer 2020 collection

by MR Magazine Staff

Men’s denim brand 34 Heritage is gearing up to debut its new spring/summer 2020 collection this Sunday at Project in New York, and buyers should take note, it’s full of fabulous colors.

Perfectly on-trend from what we saw on the runways in Europe and at Pitti Uomo in Florence this June, 34 Heritage’s new spring line has great pops of color in all of its best-selling shapes ranging from light blues to dusty pinks in addition to its dependable range of neutral shades.

Expect to find new takes on the classics, pairing sophisticated, fresh color palettes with breathable, lightweight fabrics, forming the foundation for the perfect workweek into weekend ensemble.

The core of the collection will be sure to introduce an array of masculine neutral shades incorporated into patterned, textured fabrics and soft blue denim tones suited for work, relaxation, and recreation. But even with all of this great newness don’t fret, because the collection will continue to cater to gentlemen of varying shapes, sizes, and personal tastes while maintaining 34 Heritage’s primary attributes of exceptional fit, comfort, and style.

Now for some highlights! As we already mentioned, this season is not lacking any choices of color. You can find these bold hues in 34 Heritage’s Soft Colored fabric, which is made with soft stretch for an irresistible feel and is easily dressed up or down, while never forfeiting comfort. Look for this offering in the Courage straight leg pant in coral, dusty navy, light grey, camel, and light blue.

Next, be sure to check out the Luxe Reversed fabric that the brand is featuring, which offers a dark tonal contrast when cuffed for a bold look. It’s also lightweight and breathable, relaxed yet refined, it will leave you (and your customers) looking and feeling cool. This fabric is available in the Nevada short in pink, green, and blue.

Also notable in this collection is 34 Heritage’s reversed twill fabric that is complemented by a light tonal contrast when cuffed. It’s a lightweight, luxurious twill that delivers a clean and refined finish. Find this fabric in four neutral shades: camel, grey, anthracite, and marine.

Let’s talk about an increasingly important pant for men – the commuter pant! 34 Heritage’s take on this style features a breathable, performance fabric with a subtle texture that offers a wrinkle-free finish. Inspired by the modern man who is consistently moving, but doesn’t sacrifice comfort for style, the Commuter pant offers the ultimate on-the-go features. The hidden zipper back pocket keeps your personal belongings secure, while the internal reflective taping down the side of the leg keeps you safe and visible on your evening commutes. This pant is available in the Courage straight leg model in cobalt, desert, and pearl.

And, new for this season is a Summer Mélange fabric – a blend of cross-dyed fabrics that create a heathered appearance for a polished look. This fabric features light cotton fibers with a touch of elastane that blend together to create a dress pant that breathes better in the hot weather. It’s available in the Naples trouser in sand, navy, and blue.

“My favorite piece from the spring/summer ‘20 line is the Carter in our navy Summer Mélange,” says Richard Binder, VP of Sales at 34 Heritage. “This is a great trouser alternative to the traditional 5-pocket, designed in a slim-fitting silhouette with a flat front, drawstring waist for a smart, sophisticated look. The dressy pattern is polished and timeless, and transitions well from work to out of office. It’s a style you can live in all season long.”

Look for 34 Heritage at Project New York (booth 726) at the Javits Center in New York City from Sunday, July 21 – Tuesday, July 23.


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