STADIUM GOODS PARTNERS WITH FARFETCH AS IT FOCUSES MORE ON E-COMMERCE

New York-based sneaker and streetwear retailer Stadium Goods has launched a new virtual shop on online e-commerce platform Farfetch on Wednesday. The premier sneaker and streetwear marketplace will be joining Farfetch to showcase its exclusive merchandise on one of the leading global technology platforms for luxury fashion.

The partnership will offer Farfetch customers a curated selection of the most sought-after sneakers and streetwear, which will be completely new to the platform. The Stadium Goods products will be part of a new Farfetch sneaker hub and presented alongside prominent luxury brands.

With this alignment, Stadium Goods is further demonstrating its continued innovation in the luxury e-commerce space. Alongside existing partnerships with Alibaba, eBay, and now Farfetch, Stadium goods is expanding its global presence while tapping into a new customer market.

“We are thrilled to be working with Farfetch and all of our partners,” John McPheters, co-founder and CEO of Stadium Goods told MR. “They provide Stadium Goods with an incredible opportunity to expand our reach around the globe and to build the brand. We are constantly being approached about other interesting ways to grow our business, but we need to make sure that they are aligned with our brand before we move forward.”