Steven Kurutz and American Giant endeavor to create a flannel 100% American made
Apr 15, 2024
What makes the flannel shirt something that stays with us here in America? Is it the quintessential garment of the American worker? Does it make us feel as though we are driving horses across the plains in the old American West? How about working the day away, clearing logs from the Pacific Northwest to supply the entire country with the lumber needed to build houses, decks, and shop fronts? Or maybe we don’t have to reach back as far to imagine the flannel renaissance of the 1990s bringing us the nostalgia of our childhood imitating Kurt Cobain on stage. Either way, the flannel is a staple of Americana, and American fashion brand American Giant has spent years attempting to bring that garment back home. Read more at The Manual.
