KNOT STANDARD AND BILLY REID ANNOUNCE STRATEGIC MERGER
Knot Standard has announced that its direct-to-consumer business will merge with fashion retailer Billy Reid. This strategic move not only signifies a significant step forward in the retail industry but also showcases Knot Standard’s commitment to expanding its innovative technology and custom clothing solutions on a global scale.
“Joining and rebranding our stores with Billy Reid represents more than a business decision; it’s a fusion of craftsmanship and innovation. As CEO of Knot Standard, I am incredibly proud to bring our cutting-edge, AI-driven custom menswear and womenswear to Billy Reid’s esteemed clientele and iconic brand. Our combined strengths will not only elevate the made-to-measure experience but also expand our reach, bringing exceptional quality and personalization to more people across the nation,” said Matt Mueller, CEO of Knot Standard
The merger combines Knot Standard’s advanced technology and client experience with Billy Reid’s strong national presence. Billy Reid will immediately control Knot Standard’s eight retail locations, integrating these into its existing operations to offer a combined total of 19 locations nationwide. This expansion is set to enhance the retail experience for customers nationwide, providing them with unparalleled access to custom-made clothing that perfectly fits their style and measurements.
“We’re excited to build upon our already existing partnership with Knot Standard and begin working directly with their eight locations. We were initially attracted to the product quality, similar customer and unique business model, all of which complement the Billy Reid business and will create a stronger consumer offering than each brand could have achieved alone,” said Jeff Zens, CEO of Billy Reid.
Knot Standard’s proprietary AI-powered made-to-measure software, which includes sophisticated measurement and ordering tools, will be a cornerstone of the merger. This immersive experience, already available at leading retailers such as Brooks Brothers, Nordstrom, and Bloomingdales, will be available in all Billy Reid locations. The integration of this software will dramatically enhance the made-to-measure business, offering a level of personalization and quality previously unattainable in ready-to-wear collections.
“Leveraging the Knot Standard technology and sourcing capability, we have an opportunity to add the most bespoke in-store brand experience enabling the highest level of product personalization. We enable brands to offer a customized option without having to own the inventory…..can’t think of a more profitable solution,” says Ken Pilot, who joins the Knot Standard team as an investor, advisor, and board observer.
In addition to the merger, Knot Standard is thrilled to announce its plans to launch with six additional retail brands, expanding its presence to over 60 retail stores by the end of the summer. This expansion underscores Knot Standard’s ambition to bring its cutting-edge technology and bespoke clothing options to a broader audience, revolutionizing how brands worldwide approach retail and made-to-measure offerings.
Knot Standard AND Billy Reid both tip their hats in gratitude to Bloomingdale’s.