SCHMOOZING: STEVEN LAND OPENS CONCEPT BOUTIQUE IN HARLEM
Photos by Ronnie Wright
Men’s fashion brand Steven Land has opened a new concept boutique in the center of the Harlem neighborhood of New York City.
Located at 17 W. 125th Street, the new store carries the brand’s standout shirts and ties, as well as its suits, shoes, socks, hats, and watches. The store is open 7 days a week from 10am-8pm, complete with an in-store stylist and tailoring services.
“We saw an opportunity to introduce our extended product line directly to our consumers and create an incubator to listen and learn,” said Steven Landman, partner at Steven Land. “Since opening the doors a few weeks ago the concept has been well received and the product is selling well. The grand opening was well attended and is being followed up with a radio campaign on local radio as well as a major social media push. The Steven Land brand has always had strong support in the urban market and this was also an opportunity to build something special.”
