Stitch Fix’s Radical Data-Driven Way To Sell Clothes–$1.2 Billion Last Year–Is Reinventing Retail

by MR Magazine Staff

While working on a PhD in astrophysics, Chris Moody used supercomputers to simulate how galaxies crash into each other. For his first nonacademic job, he joined Square as a data scientist in 2013. About a year later, he started talking with some data-scientist friends who were employed at a startup called Stitch Fix, an upstart e-commerce service that delivered boxes of women’s fashion, known as “Fixes,” using a mix of algorithmic and human curation. Moody was mystified. “What on earth are you guys doing at a clothing company?” he recalls asking, admitting that his sartorial taste at the time hewed to “what costs less than ramen?” Their response, though, sent his brain firing. How do you mail customers clothes they’ll love, and that fit them perfectly, without the client ever getting measured or viewing the inventory? Soon he was pushing for a job. “When I was interviewing, I was like, Ooh, this is a place where I’m going to be continuously thinking about this stuff in the shower, going to bed, waking up in the morning.” Read more at Fast Company.