SWET TAILOR ADDS EXTENDED SIZING
Swet Tailor is now offering extended sizing.
The premium menswear brand has introduced a new collection created to make relaxed, yet fitted casualwear accessible to everybody and every body. Called the “High & Mighty” collection, the new line features inclusive sizing across pants, shirts, hoodies, and joggers, ranging from 3XL to 5XL and 40″ to 56″ waist.
Co-founder and CEO Adam Bolden tells MR that the company decided to brand out due to the obvious need in the big and tall market. “Over 43 percent of men in America are considered obese, and coupled with the fact that bigger men have limited options in fashion, we discovered a great opportunity to extend our product offerings and cast a wider net,” Bolden says. “Also, we had a lot of professional athletes reach out to us inquiring for larger sizes. This helped compel us to focus on this segment, and instead of calling it big & tall or expanded sizing, we wanted to provide our customer with a positive connotation with ‘High & Mighty.’ Clothes should fit well, feel good, and move with you regardless of how tall, strong, or mighty you may be.”
“For High & Mighty we wanted to make sure we took our best-selling styles and offer them in the larger sizes,” adds Swet Tailor co-founder and CMO, David Kranz. “That way men regardless if they have a 56” waist or are 5x could enjoy the comfortable stretch fabric Swet Tailor offers, but in their size. It’s important to us that men of any size can wear the classic styles that we offer to everyone that can be worn anywhere.”
As for what they’re most excited for, Bolden is all-in on the All-In Pant. “The All-In Pants have been our go-to-market style and we are thrilled to offer this pant in expanded sizing,” he says. “During our focus group surveys with our fit models, the excitement on their faces was genuine as all of them said they had never put on a pant so comfortable and easy to move around in throughout the day.”
