TAG Heuer Introduces Grand Carrera

by MR Magazine Staff Jun 28, 2007

NEW YORK – Forty-three years after redefining sports luxury watches with its introduction of the Carrera series, TAG Heuer has upped the ante with the unveiling of the Grand Carrera collection.

The new timepieces integrate sophisticated design and technically advanced movements in a manner that permits the wearer to read small seconds, a second time zone or chronograph time. All models will be available later this year and are certified with Côntrole Officiel Suisse des Chronomètres (COSC) Automatic Movement. They’re also water resistant to a distance of 100 meters.

The Grand Carrera Calibre 17 RS

“The watches are a perfect expression of the subtle fusion of timeless elegance with the passion for the mechanics and technical innovation – a true combination of sports and glamour,” said Ulrich Wohn, president and chief executive officer of TAG Heuer North America. “Grand Carrera embodies TAG Heuer’s pioneering spirit and answer the demand for timepieces that are beautiful and cutting edge.”

The series includes the Calibre 6 RS, the Calibre 8 RS Grand Date GMT and the Calibre 17 RS. Retail prices will range from $2995 for a stainless steel or alligator strap version of the 6 RS to $4495 for the 17 RS.

The original Carrera series was conceived in 1962 by Jack Heuer, honorary chairman of TAG Heuer, when he served as a timekeeper at the Twelve Hours of Sebring race and heard tales of the Carrera Panamericana Mexico Road Race. Inspired by the name Carrera, which he felt was “elegant, dynamic, easily pronounced in all languages and charged with emotion,“ he launced the series two years later.

TAG Heuer is also working with Save the Children to raise money for disadvantaged children through sales of a limited-edition book, “Dream Machines Driven By Dangerous Hearts,“ in which celebrities from around the world are photographed with their favorite high-performance automobiles.

The photographs will be unveiled during a TAG Heuer racing event at the Circuit Paul Ricard High Tech Test Track in Le Castellet, France, on June 26.