Bad Weather’s Effect on Sales
by Steve Pruitt
Feb 18, 2015
What to Do About Abandoned Shopping Carts Online
by Neal Kaiser
Feb 09, 2015
Using Marketing Automation to Drive Sales
by John and Jake Fell
Feb 04, 2015
The Most Common Sales Mistakes
by Steve Pruitt
Jan 30, 2015
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Features
Should New Brands Launch E-Commerce?
by Neal Kaiser
Jan 27, 2015
Neal Kaiser, our new e-commerce expert, takes his first question: “Should I launch a direct-to-consumer e-commerce site for my apparel brand?”
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Features
Will a Stronger Economy Help Apparel?
by Steve Pruitt
Jan 15, 2015
A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”
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Features
How to Make Email Marketing Stand Out
by John and Jake Fell
Jan 09, 2015
An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”
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Features
Should I Land All Seasonal Inventory Early?
by Steve Pruitt
Dec 12, 2014
A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”
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Features
How Content Marketing Can Help Retailers
by John and Jake Fell
Nov 26, 2014
Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.
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