Tailored Brands has named three new executives reporting to Carrie Ask, brand president of Men’s Wearhouse and Moores, to drive and advance the execution of the brands’ growth strategies.
Joining the team are Mary Ann McGrath as senior vice president and chief marketing officer, Jerry Brandehoff as senior vice president and general merchandise manager, and Sharmila Sudhakar as vice president of e-commerce. Each executive holds extensive experience in their respective roles, having served at leading retailers, brands and e-commerce companies such as eBay, Gap, PVH, Walmart and Williams Sonoma.
“I am thrilled to assemble such a proven and talented team of professionals who have successfully transformed each of their respective business domains to drive significant profitable growth for leading companies,” said Ask. “We look forward to benefiting from their experience and leadership as we transform our business to deliver unparalleled customer experience through personalized products and services, inspiring and seamless experiences in and across every channel and brands that stand for something more than just price.”
McGrath brings to Men’s Wearhouse more than 25 years of retail experience. Most recently, she served as senior vice president, customer relationship marketing, for Williams Sonoma, Williams Sonoma Home, and West Elm, where she led the transformation of multiple brands to a digitally-focused, data-driven marketing approach and drove significant sales and customer growth. Previously, McGrath held senior marketing leadership roles at major retailers such as Gymboree and Escada and began her marketing career at Saks Fifth Avenue.
“Men’s Wearhouse and Moores have helped so many people look and feel their best for the moments that matter, such as prom, graduation, their first job interview, and their wedding,” said McGrath. “Today’s customers are more digitally connected than ever and expect more from a brand. I see a big opportunity to accelerate our ability to tell the stories of our brands in a more personal and relevant way and to reach our customers through the most appropriate channels. This modernized customer-centric approach will help us expand our brand reach and deepen customer loyalty.”
Brandehoff is an accomplished merchant leader with experience spanning best-in-class vertical specialty stores, designer brands, product sourcing/development and global merchandising. Before joining Tailored Brands, Brandehoff was executive vice president, general merchandising manager of adult & kids apparel for North America retail of Calvin Klein, at PVH Corporation where he led the North American Calvin Klein jeans and sportswear business. Prior to PVH, Brandehoff held merchandising leadership positions at Gap Inc., Williams Sonoma, and Gymboree Corporation. Throughout his career, he successfully launched several key product categories both in North America and globally and delivered strong growth in the product categories he managed.
“I am excited to join the Men’s Wearhouse and Moores team because men count on us when it matters most,” said Brandehoff. “We will increasingly deliver on our customers’ demand for personalization through offerings such as custom clothing, and we will evolve our assortment to better reflect the way men are dressing today to ensure our brands express modern menswear style and leadership.”
Sudhakar joins Tailored Brands with extensive e-commerce and digital marketing leadership experience for major brands, with a proven ability to drive high growth and create compelling customer journeys. She most recently served as vice president and general manager for Walmart.com’s home décor business, where she delivered meaningful top-line growth and profitability for the home division. Prior to Walmart.com, Sharmila was vice president and general manager of growth marketing and e-commerce for Tile, a series C venture-backed smart-location company, where she led Tile’s direct-to-consumer business. In addition, Sudhakar ran Gap’s Factory Online business after leading the shoes and accessories categories for eBay Fashion.
“Menswear retail is changing rapidly, driven by customers who are digitally connected and who value inspiration, personalization, and convenience,” said Sudhakar. “I am looking forward to leading the transformation of our digital capabilities to create an omni-channel journey that delivers inspiration through a breadth of on-trend assortment and engaging content, and creates a seamless shopping experience for our customers.”