TAKING STOCK
Robert Stock, the award-wining designer who learned his craft working with Ralph Lauren, then added wit and wonder to menswear with his inimitable Robert Graham collection, has spent much time of late pondering how to jumpstart a market lacking excitement. After all, ‘quiet luxury’ can take one just so far…
The concept he came up with is hard to describe; one should see it, touch it, and try it on to truly appreciate its cool factor. It’s a collection of opposites, seamlessly combining hoodies with knit sport coats, formal with leisure, street style with elegance, traditional roots with contemporary flair. It’s creative but not outlandish, with tremendous attention to detail in stitching, linings, buttons, and trims. It’s luxury knits and wovens, crafted in Robert’s state-of-the-art factory in India. It’s classic cars and rock stars, the softest French fleece imaginable, traditional menswear patterns done up in cool, comfy hooded jackets. Some styles are military-inspired, others exude team spirit. It’s a fun, flattering collection to dress up or down, to wear every day in different ways.
Suggested retails: $295-$595. Target accounts: better men’s stores on the hip side, cool jeans stores, and traditional retailers open to innovate.
The new Stock collection is part of Podium Brands Group, showing from Jan 19-23 at 1333 Broadway, 12th floor. Or see it at the Chicago Collective, Feb 3-6 at the Merchandise Mart. For info and appointments: 732-861-9844.
Robert Stock never ceases to amaze. I’ve never known a menswear designer who can continue to effortlessly reinvent himself using ideas as his map. Anyone who thought Robert Graham was his last hurrah has another thought coming. Indeed, Robert still has more masterpieces to paint.
We are fortunate that Robert is bringing the world more brilliant fashion that inspires and allows us to express ourselves in vibrancy, being cool, with this “it factor” line of threads. I have personally worn these garments and was wowed by the creative design and comfort. You will definitely want to embrace the vibe that each authentic garment enables you to rock out! I have! Brilliant work, Robert.
I have had the pleasure to work with Robert and see his incredible talent first hand. When he won the MR Hall of Fame award last year I told everyone the best is yet to come from this genius !!
Congrats to my good friend Robert Stock on the upcoming launch of his new collection! The anticipation for the unveiling of the Robert Stock collection is palpable, and it’s bound to be a testament to your creative prowess. Best of luck on this exciting venture, and may this collection mark the beginning of yet another chapter of success in your impressive career. Cheers to innovation and style!
Congratulations Robert! Another great concept that will go far!
Super well Robert does Robert again. Mr Stock sho taint no schlock He just does great lookin “ STOCK”. Go ROBERT AND CONGRATS. … ELIOT/ PETER ELLIOT