TARGET TO INTRODUCE EXCLUSIVE HARRY’S SHAVE PRODUCTS

Beginning August 10, Harry’s, the popular men’s brand known for its German-engineered razor blades and high-quality shaving products, will make its debut at Minneapolis-based retailer Target.

Initially launching online at Target.com, the collection will feature an exclusive, limited-edition starter shave set and an assortment of Harry’s razors, cartridges and skincare products starting at just $5. The full collection will then roll out to all stores beginning August 21. Price point for the assortment ranges from $5.99 to $15.99.

“We want to make buying our products a convenient, simple and enjoyable experience,” said Jeff Raider, co-CEO of Harry’s. “Many guys like to shop online, others prefer to shop in stores, and our partnership with Target will help us to serve both audiences while reaching new customers as well.”

“With companies like Harry’s, the men’s grooming industry is changing quickly,” added John Butcher, senior vice president of Beauty and Personal Care at Target. “This evolution is largely driven by the way men are shopping these days. They’re extremely selective; buying online more than ever before and also cares more about expressing their personal style than past generations. Harry’s will help us build affinity with these guests, round out our existing men’s shaving assortment and further differentiate Target in this competitive space.”