Teens Are Getting Rich Off This Social Shopping App As Their Shopping Habits Change The Fashion Industry

When social shopping app Depop was founded in Milan in 2011, the median Gen Z shopper, currently 17, would have been just nine years old. But as these kids have grown up in the past eight years, Depop has also, learning from this generation and creating a platform that’s perfectly in line with their shopping habits. Depop is a social marketplace that offers users an easy way to buy and sell an array of items — from vintage clothing and limited-edition sneakers or sunglasses to books and concert tickets — via its app. It has been described as a mix between eBay and Instagram and would count sites such as ThredUp and Poshmark as its competitors. Read more at Business Insider.