TEN BRANDS TO PARTICIPATE IN THIRD FASHION FOR CHANGE INCUBATOR AT PROJECT LAS VEGAS

Informa Markets Fashion, the producer of the Project show to be held in Las Vegas February 14-16, 2002, has announced the ten exhibitors who will show as part of its Informa Markets Fashion for Change Program (IMFC), which will be back for its third season.

The initiative was created to foster allyship, inclusion and equality within the fashion community through programs that support, nurture, and elevate minority-owned, women-owned and LGBTQIA+-owned fashion brands across men’s and women’s apparel, accessories and footwear categories. The IMFC Incubator Program is designed to elevate the voices and work of Black-owned brands and designers of color.

Each of the participating Black-owned designers and brands will each receive complimentary space at the next Project. In addition to physical space and presence during market, the participants will be highlighted via an omnichannel approach including custom content, marketing and social media promotions leading up to and throughout the live event. The brand and designers will also receive mentorship and leadership guidance provided by the IMFC Committee, which consists of executives from across Informa Markets Fashion with backgrounds in branding, marketing, social media, finance and sales.

This season’s participants include: Todd Patrick (pictured above), a menswear brand founded by Desyree Nicole in 2016; XOG Skincare, a men’s grooming brand; Kwasi Paul, a dual-gender brand founded in 2020; B|M|C, a luxury tailoring brand; Under Komfort, an online-based hygienic product line that creates solutions to care for garments; candlemaker Miletree Candles; Carlton Jones, an eponymous women’s and dual-gender label; Lola Faturoti Loves, a women’s sustainable brand; Nappy Head Club is a women’s dual-gender brand; and Terminal B, a new luxury fragrance brand.

“We launched the IMFC Incubator Program almost three seasons ago during the pandemic and we are excited to see the program take physical form back in Las Vegas for a second season,” said Kelly Helfman, President at Informa Markets Fashion, in a statement. “We recognize the responsibility we have as a key connector of the industry to use our resources to better support design talent and a platform to showcase their work.”

New IMFC initiatives and participants will be announced for future events. Brands being considered for upcoming opportunities will be minority-owned, women-owned and LGBTQIA+-owned.