The Atlantic: Why L.L. Bean’s Boots Keep Selling Out

Something happened in 2011: The outdoorsy aesthetic that L.L. Bean had been selling for 100 years became trendy. That’s when the duck-boot shortage first began, and “Bean Boot heartbreak” spread as countless consumers found that retailers didn’t have what they wanted. Every autumn since, business reporters have provided updates on whether the duck boot is selling out. Read more at The Atlantic.