There is no question that we are moving into a much more dynamic and interesting age, thanks to technology such as augmented reality (AR). As we’ve seen firsthand from the work we do within our own agency, the creation and fine-tuning of AR has turned into an incredibly powerful tool that has now reached the world of retail and e-commerce, and I am going to talk about the main reasons why this has become such an important tool. One of the things that has always been better about shopping offline is that people can look at the products they want to buy. They can see the product up close, and this allows them to make a decision without having to assume anything. Read more at Forbes.