THE CHILDREN’S PLACE LAUNCHES PJ PLACE, A NEW SLEEPWEAR LIFESTYLE BRAND, WITH A STAR-STUDDED BRAND CAMPAIGN

The Children’s Place, Inc., the largest pure-play children’s specialty retailer in North America, has announced the launch of PJ Place, the ultimate sleepwear destination. This new sleepwear lifestyle brand is targeted toward Millennial and Gen Z audiences and showcases an inspirational and diverse group of entrepreneurs, celebrities, and influencers including Khloé Kardashian, Kris Jenner, CEO of Être Girls, Illana Raia, TV personality, Tyler Cameron, The Toast podcast hosts Claudia and Jackie Oshry, TikTok stars, Rod Thill and Erika Priscilla.

ABOVE and all images courtesy of PJ Place.

Jane Elfers, President and CEO said, “We have a leadership position in kids’ sleepwear and over the past few years our adult sleepwear business has grown exponentially. While our current adult sleepwear assortment focuses almost exclusively on matching family looks, we recognized we had an opportunity to expand our adult sleepwear assortments to appeal directly to the Millennial and Gen Z customer by introducing new fabrics, silhouettes, and a touch of whimsy. In addition to being a significant market share opportunity within the growing adult sleepwear category, PJ Place will allow a new generation of customers to engage with us and build relationships long before they become parents. This provides us with the opportunity to maintain and retain these relationships and eventually migrate these future parents to our stable of children’s brands.”

The new collections include plush pajama sets, loungewear styles, robes, thermal sets, fashion tees, slippers, socks, and more.

Tyler Cameron (“The Bachelorette,” Season 15) said, “If I could describe PJ Place in one word, it would be ‘comfortable’. The men’s navy thermal set and robe are my favorites. The thermal set can literally take me from day to night. I know what I am gifting all of my friends and family this holiday… PJ Place made it easy for me this year.”

Maegan Markee, SVP of Marketing at The Children’s Place said, “PJ Place delivers the style, comfort, and value that our customers have come to know and love. PJ Place offers a fresh, modern take on sleepwear. Partnering with Khloé, Kris, Tyler and so many of our favorites for the PJ Place launch has been an incredible experience and now we are thrilled to be able to share PJ Place with everyone.”

PJ Place’s first-ever collection is now available for purchase exclusively on www.pjplace.com with price points ranging from $10.95 – $69.95. For further information follow @PJPlace on Instagram, Facebook, and TikTok.