The Competition Among Men’s Swimwear Brands Is Heating Up

It’s no secret that in the last two years, interest in swimwear has surged. A host of brands have launched swimwear categories in the past year, including MeUndies and Everlane. The market is expected to grow to $21 billion by 2025.

But the majority of this growth is focused on women’s swim. According to market research company The NPD Group, 95% of the growth in swim in the last year has been attributed to the women’s sector…. Men’s swimwear has largely been left out of the booming-swimwear-category conversation. And few buzzy swim brands are doing male-focused collections. Frankies Bikinis doesn’t sell men’s styles, for example, and neither does Summersalt. But that doesn’t mean the sector isn’t evolving. Read more at Glossy.