The New Supreme Collection Includes Clothes For Proper Grown Ups

Love it or hate it, Supreme has changed the menswear game. It brought streetwear into the mainstream, it influenced designers at the top end and, most impressively, has made millions in the process. But now, it seems the cult label has more than a 15-year-old from Hampshire in its sights. The newly-released AW18 lookbook (26 pages that had the internet hyperventilating all morning) has debuted a pivot from the usual stuff. Take, for instance, the shearling jacket: a classic wardrobe staple that’s enjoyed a rejig thanks to geometric stitching and a semi-patchwork construction. Elsewhere there’s a lot of orange – a shade long-tipped for greatness – embraced in an extremely wearable overcoat. And lest we forget Supreme’s handle on the worker jacket: there’s blue leather for those seeking texture, and an embroidered alternative for those who want branding. All of this points to a Supreme that’s considering the everyday bloke in addition to the beanie-hatted skaters it knows so well. Which is a good thing. Read more at Esquire.