The World’s Biggest Fashion Retailer Is Spreading Avant Genius to the Masses

H&M isn’t a regular retail store. It’s a cool retail store. And fashion’s brightest talents know it. Now, it’s no secret that many “mall brands” are on the up & up, and H&M, one of the most worldly labels out there, is taking things to new stylistic heights by leaning hard on progressive designers and avant-garde collaborations. On November 13, H&M announced Glenn Martens, Diesel’s current creative director, as its next big designer collab come late 2025. Read more at Highsnobiety.

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