thesalting

by Society Picks Jul 06, 2022

SOCIETY PICKS is a weekly profile of some of the brands that will be
making their debut at the
SOCIETY for International Menswear trade fair
Sunday, July 17th, and Monday, July 18th at the Metropolitan Pavilion in NYC

thesalting
A salting is a piece of coastal land that gets flooded with seawater, when the tide recedes the ground is coated in salt, making it appear weathered and worn, as it had been that way for thousands of years. This visual helped founders Michael Ward and Michael Smaldone define the design ethos for thesalting, the two fashion industry veterans and native New Yorkers combined their years of experience for some of the world’s top design houses to bring an authentically holistic approach to design, combining their deep passion for artisanal, storytelling and the need for simplicity as well as a craving for newness, both as customers and creatives.

thesalting is a unisex brand that stands for craftsmanship, the raw and the refined, and an embrace of a new shopping mentality, a simple and luxe investment. All of their products are produced in America.

This summer thesalting is also doing a residency at LUMBER+Salt, taking over the venue with their summer 2022 collection, if you are on the North Shore make sure you stop by to check them out.