This Is The Real Story Of American Retail

Forget all the “retail apocalypse” headlines. The phrase suggests the whole industry is collapsing, consulting firm Deloitte says. In reality, it’s not. But it is changing in significant and fundamental ways. In an in-depth study conducted over more than a year, Deloitte dug into what’s really going on in the industry, which employs millions of Americans and accounts for an important share of the country’s GDP. It examined the large-scale changes happening in the US economy, polled a representative sample of 2,000 consumers, and even laid out all public US retailers along a value spectrum for its analysis. There’s no apocalypse, Deloitte found, but there is a “renaissance” of sorts going on. Read more at Quartz.