THIS NEW STREETWEAR BRAND CELEBRATES CHINESE HERITAGE AND TRADITIONS
Having lived in China, Hong Kong, Canada, America, and the UK, Ning Yuan has witnessed the global rise of streetwear first-hand, giving her a global perspective and understanding of the subculture. And, after working in marketing, public relations, and data strategy for several luxury brands and agencies, she decided to launch her own label.
Debuting today, Ning introduces her eponymous streetwear brand in celebration of her Chinese heritage and tradition. Designed to capture the joyous hedonism of the international jet-setting youth, the collection is built on wearable streetwear silhouettes elevated with ornate Forbidden City palace prints and embellishments.
Built on the aesthetics of Chinese youth culture, NING was founded with the purpose to represent a native voice on the luxury streetwear market. The name “NING” stands for unity, celebration, and the “power of the collective” – all of which are fundamental values of the brand. Created entirely in-house, the debut collection features all-over prints of traditional Chinese iconography with playful subversions like burlesque dancers and bordered design referencing ‘90s cinema.
A hero category for the brand, NING’s silk garments celebrate traditional Chinese craftsmanship through a long-term partnership with Beijing-based Huang Jin, the only silk producer bearing the Forbidden Palace seal. Grown, spun, and assembled in China, Huang Jin represents the highest level of craftsmanship with expertise accumulated over thousand years of Chinese history.
The label’s debut collection offers silk separates, quilted outerwear, tracksuits, and heavyweight Italian jersey tees and hoodies with price points ranging from $220 to $980. The collection is now available on ning-dynasty.com.
