This New Tool Will Help Brands Make Advertising More Inclusive
by MR Magazine Staff
May 07, 2019
In 2017, Pepsi infamously thought it’d be a great idea to use Kendall Jenner to show the power a can of soda can have against police brutality. Just last month, Ancestry thought it’d be nice to use a sugar-coated depiction of a relationship between a white man and a black woman during slavery to sell its services. These two examples, two years apart, are joined by countless instances–across social media, in catalogs (H&M!), or in the products themselves (Prada!)–of people of color, women, the LGBTQ+ community, and others depicted in ways that range from tone deaf to downright offensive. The first question when one of these goes public is, who was in the room when this got approved? Read more at Fast Company.
