by Christopher Blomquist

Timberland launches its FW21 NL Sky Collection today, which takes original styles from the company’s vault to celebrate the natural beauty of the Northern Lights.

The men’s and women’s pieces include outerwear, hoodies, polar fleece pieces and T-shirts featuring iridescent prints and reflective elements. The collection is weather-resistant and employs responsible materials such as ReBOTL fabric made from recycled plastic and 100% recycled insulation.

“This is the next frontier in fashion for Timberland. One that helps build the world forward through eco-innovation and responsible materials. The greatest rewards are enjoyed by those who seek adventure,” said George Clayton, senior apparel designer, Timberland, in a statement.

To launch the NL Sky Collection, Timberland partnered with digital fashion house The Fabricant to create a fully digital campaign, from the models and the apparel pieces to the night sky environment. The campaign centers on a film narrative called Chase the Light that visually explores the relationship between humans and Nature. The creative carries throughout all the brand’s channels and includes a custom AR filter for use on Instagram.

The collection is being sold at select retailers, Timberland physical stores and the brand’s online shop.

The men’s pieces range in price from $32 to $198.