Tom Ford International and Bedrock Manufacturing Company will collaborate on the design and manufacture of a new collection of Swiss-made watches entitled Tom Ford Timepieces. Bedrock is the parent of the Shinola and Filson brands, and has key manufacturing partnerships in both Switzerland and the United States.
“Watches have long been an obsession of mine and I have been waiting for the perfect moment in our brand development to introduce this category and have also waited for the perfect partner,” said Ford. “We have found that in Tom Kartsotis and Bedrock Manufacturing Company. His passion and expertise in the industry are unparalleled and I could not be more excited to embark on this venture with the team at Bedrock.”
Added Karsotis: “We have a deep appreciation for the craft, detail, quality and taste that Tom Ford stands for. These values are relevant now more than ever. We are excited about this collaboration and look forward to helping Tom express his vision.”
Specific details about the product, distribution strategy, price and launch date will be announced shortly.