TOMMY BAHAMA IS EXPANDING ITS MARLIN BAR CONCEPT
Tommy Bahama is expanding its Marlin Bar shopping and dining concept starting in Florida. The newest location at Dania Pointe in Greater Fort Lauderdale opened February 8th, which will be followed by Las Olas Blvd. in Fort Lauderdale later this month and St. Johns Town Center in Jacksonville in March.
Functioning as a restaurant and bar alongside a retail store, the Tommy Bahama Marlin Bar embraces the brand’s easy, relaxed spirit with a casual new concept where guests can eat, drink and shop. More Tommy Bahama Marlin Bar locations are scheduled to open across the country throughout the year in Las Vegas, Lahaina, and San Diego.
All Tommy Bahama Marlin Bars feature a retail store showcasing the brand’s men’s and women’s sportswear, swimwear, accessories and home décor collections, alongside a casual-hybrid restaurant and full-service bar for a quick light bite or a place to linger over drinks with friends. A new style of service has guests place their order at the bar and then the food and cocktails are delivered to their table. Each location has an open floor plan with plenty of patio seating, the perfect backdrop for enjoying delicious food and drinks.
Guests at the Marlin Bar restaurant can indulge in a modern island-inspired menu offering frozen drinks, handcrafted cocktails, local beers and wines, as well as freshly prepared salads, bowls, and sandwiches. Fan favorites include the world-famous coconut shrimp, ahi tuna tacos, Cuban sandwich, and chicken mango salad, with newer items such as the Nashville chicken sliders, blackened mahi-mahi bowl and buffalo cauliflower. The renowned piña colada cake and classic key lime pie satisfy those with a sweet tooth. Live music in the evening creates an ambiance for everyone to enjoy.
Tommy Bahama currently has over 160 retail locations, 17 of which include a food and beverage component.
“Florida is a big part of our heritage and the essence of Tommy Bahama. We’re excited to expand our Marlin Bar concept in Florida and then share it with the rest of the country,” said Doug Wood, CEO of Tommy Bahama. “Over the last 20 years, we have seen how our guests enjoy the Tommy Bahama retail concept when it is combined with a restaurant. It’s one of the ways Tommy Bahama is different from other lifestyle brands. We developed the Marlin Bar concept to create a more casual way for our guests to enjoy the Tommy Bahama shopping and dining experience.”