Tommy hilfiger celebrates making new traditions in holiday campaign

by Stephen Garner

Tommy Hilfiger has launched this year’s holiday campaign, which features a diverse cast of talent embracing the world’s new normal with determined optimism. With travel and large family gatherings no longer an option for many, this campaign is about doing things differently, channeling the holiday spirit, and creating new traditions.

All shot in the intimacy of the talent’s own homes, the campaign features a set of models and influencers including Adam Kenworthy, a chef, content creator, sustainability and mindfulness advocate, who was photographed in New York City by Lowfield – the photography duo Sarah Barlow and Stephen Schofield.

Additionally, model and entrepreneur Ty Ogunkoya was photographed with vlogger Billie Brown and their son Tayo Ogunkoya in Kent, United Kingdom by photographer Dean Martindale.

The 2020 Tommy Hilfiger holiday collection includes a range of low-key festive and comfortable holiday styles. This season, men can dress up for their holiday dinner in the slim peak lapel tuxedo, range of slim fit suits, tuxedo shirt, cashmere roll neck, velvet bowtie, and silk pocket square. Men’s footwear and accessories include the premium tailor derby shoe, casual chunky dress shoe, braided metal bracelet, and matte gray sunray dial watch.