TOMMY HILFIGER TAPS STEVIE GEE FOR NEXT ‘DROP SHOP’ CAPSULE

by Stephen Garner May 06, 2021

Tommy Hilfiger has tapped London-based director, designer, and illustrator, Stevie Gee for its next micro-capsule collection. With less than 250 units per style, the new collection is part of the designer’s “Drop Shop” initiative aimed at encouraging the continual discovery of creatives, their communities, and artistic talents.

In his Tommy’s Drop Shop designs, Gee channels his whimsically creative imagination. With a passion for animation, movement, music, and dancing, Gee is constantly finding new ways to exude energy and motion through his graphics.

Gee’s co-designed range of short-sleeved and long-sleeved T-shirts and hoodie features psychedelic cartoon drawings spanning the blue to purple color spectrum. Drop 3 also sees a shirtless, muscular cartoon character, as well as a wilting flower in a flowerpot with a melting face – one of Gee’s signature references. Additional graphics featured throughout the collection include a reimagined surrealist cartoon Tommy Jeans flag, the yin and yang symbol, and groovy 3-D fonts.

Tommy’s Drop Shop invites creators from all areas of pop culture to collaborate on lightning-quick, limited-edition releases. Each Drop offers gender-neutral hoodies and T-shirts available in limited-edition quantities and made from organic and recycled materials, building on the brand’s mission to create fashion that Wastes Nothing and Welcomes All.