TOMMY JEANS LAUNCHES SPRING 2022 CAMPAIGN

by MR Magazine Staff Feb 07, 2022

Tommy Hilfiger, a subsidiary of PVH Corp, has released its Tommy Jeans Spring 2002 campaign called “Play To Progress.”

It is meant to promote “a mindset of curiosity and creativity” and “inspire positive change through experimentation and play.” It stars Philadelphia-based BMX-er BikeLifeRex (real name: Isaiah Washington; shown above), musician Tems and Asian CGI model imam.

Each of the trio wears Tommy Jeans’ Chicago reversible windbreaker, featuring the brand’s signature colorblocking. Alongside the campaign, the brand spotlights its new denim program, which focuses on progression in style and sustainability with 100% recycled denim including hemp denim to save soil and circular denim, designed from the start to be made again.