Men’s style blogger Brock McGoff, who founded The Modest Man as a go-to resource for men of modest height, has partnered with Trunkist.com to introduce his first woven shirt in three color ways that’s designed with proprietary sizing for the man under 5’9”. With a focus on proportion, the shirts feature a slightly curved hemline with a curved gusset, pop color placket, and a color stitch detail on the bottom button. The shirts are available for $98 each during a limited edition pre-order sale from November 30 until December 31 on Trunkist.com.
“I was sick of being overlooked because of my height and realized that most apparel companies completely ignore men under 5’9”, so I decided to do something about it,” said McGroff. “I launched the Modest Man blog to help men below average height dress well and feel more confident. My personal project has turned into a full time business with over 100k visits per month. I am excited to expand the brand even more by launching my own clothing line for modest men with the help of Trunkist.”
Trunkist.com is also launching the first garment for The Everyman, a new label by Matt Swinney (founder of Austin Fashion Week and Fashion x Dallas), with creative direction by Antonio Centeno of Real Men Real Style. Swinney and Centeno worked with Trunkist.com to create a premium wool flannel trouser for every man for $175. Made of high quality, breathable wool, the pants feature a hidden interior pocket for traveling, no belt loops and an adjustable waistband.
The website will also be releasing a menswear capsule collection from Project Runway Season 14 designer Duncan Chambers-Watson this December.