Tumi has launched its first-ever men’s fragrances.
The new scents, called “Awaken [08:00 GMT]” and “Unwind [20:00 GMT],” are inspired by time zones and the lifestyles of men who live a non-stop life.
Awaken [08:00 GMT] is a citrus and woody fragrance that’s both revitalizing and stimulating. Top notes include bergamot, grapefruit, and coriander, which moves into clary sage, fir needle, and cypress. The scent finishes with notes of olibanum, patchouli, and cedarwood.
Unwind [20:00 GMT] is described as a fresh and warm scent, with top notes of aquatic, lemon, and ginger, which then moves into lavender, sage, and geranium. The scent finishes with notes of vetiver, oud, and sandalwood.
“To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey,” said Victor Sanz, creative director at Tumi. “Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit. Tumi has always been synonymous with excellence in design, functionality, and quality. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand.”
The two new men’s fragrances will retail for $100 for 100ml exclusively in the U.S. on tumi.com and at Tumi retail stores, as well as at Bloomingdale’s locations nationally.