A U.S. Military Supplier Has Become One Of The Most Sought-After Brands In Fashion

by MR Magazine Staff

When Vetements, the label currently considered fashion’s hottest commodity, wanted a partner to make bomber jackets for its new collaborative collection, it turned to Alpha Industries. Kanye West chose Alpha, too, to supply the bombers he used for his recent tour merchandise. Celebrities such as model Kendall Jenner are often spotted in Alpha’s MA-1 bombers, and R&B artist The Weeknd wore one to accept his many trophies at the Billboard Music Awards in May. Not bad for a brand that still supplies the US Navy and Special Forces. “When somebody asks me, ‘Who is your designer?’” says Mike Cirker, Alpha’s CEO, “our answer is the US government.” Read more at Quartz.