U.S. POLO ASSN. ENTERS UK AND IRISH MARKETS

Drawing on a heritage of over 125 years, global lifestyle apparel and accessories brand, U.S. Polo Assn. enters the UK and Ireland menswear market with its new spring/summer 2019 collection.

As the official brand of the United States Polo Association (USPA), one of the oldest sanctioning bodies in the nation, the launch of the UK and Ireland range embodies the authenticity and aspiration of the global retail brand. Building on a portfolio of 1,100 stores, in addition to an extensive distribution of wholesale retailers, the unbeatable retail presence continues to thrive with global expansion in excess of $1.6 billion in retail sales.

Inspired by high goal polo and represented by a palette of red, white, and blue, the spring capsule conveys a true varsity message. Sporting stripes are accompanied by bold USPA wordmark graphics and color blocking is used throughout the range to reinforce a sporting aesthetic.

Launching with strategic retail partners and independents, the spring/summer menswear range will be stocked in Arcadia stores and on Next.co.uk from the end of March and selected House Of Fraser and USC stores from June 2019.