UNIQLO, PACSUN MARK GIVING TUESDAY WITH DONATIONS

Two fashion retailers showed their generous sides this week in honor of Giving Tuesday.

Uniqlo launched Warmer Together holiday campaign (pictured above) on November 30 that will run through December 21. The program will help “those in need and those we need.” For every piece of Heattech innerwear – the store’s thermal underwear line – purchased, the retailer will donate one to an Afghan evacuee in the U.S., as well as essential workers who help make our lives a little warmer. In total, up to 20,000 units of Heattech will be donated.

Uniqlo partnered with USA for IOM for donations that will go to Afghan evacuees. USA for IOM is the nonprofit partner of IOM (International Organization for Migration), the UN- related agency that assists displaced families to reach their new homes. In addition to the “buy one, we give one” Heattech initiative, customers will also have the option to donate at checkout for any purchase on uniqlo.com and 100 percent of these contributions will support IOM’s work.

The company is also working with various agencies that support essential workers who work partially outdoors including dog walkers, community improvement workers, food rescue workers, movers and food couriers.

Pacsun, meanwhile, has created its first-ever NFT that was designed by its in-house team. It features an animated version of the original PacSun logo from more than 40 years ago.

The bidding began at $500 on Tuesday. The item is being sold through Open Sea, a marketplace for NFTs, rare digital items and crypto collectibles. All proceeds will go to the Fashion Scholarship Fund (FSF), a national nonprofit that awards over $1 million in scholarships to students annually.

Pacsun and the Fashion Scholarship Fund teamed up earlier this year to launch a gender-neutral design competition. The limited edition capsule collections designed in collaboration with the two FSF winners will debut in 2022.