Storied Italian fashion brand Ermenegildo Zegna, which was founded in Piedmont in 1910, is changing its look with a fresh new logo.
The new branding features a black all caps ZEGNA in a modern font beneath two orange horizontal stripes, which are symbolic of the road that the namesake company founder constructed in the Italian Alps over a century ago so that people could reach his wool mill. Created from vicuna, their physical texture resembles that of the road they signify.
The road motif is also a nod to the company’s journey into the future, which is especially apt as the Ermenegildo Zegna Group expects to be listed on the New York Stock Exchange later this month after announcing in July 2021 that it had entered into a business agreement with Investindustrial Acquisition Corp., a special purpose acquisition corporation sponsored by investment subsidiaries of Investindustrial VII L.P.
The logo will make its official debut on Friday when the brand releases a special winter sports and outdoor collection and will be used on all designs that follow.
Zegna is currently headed by CEO Gildo Zegna, who is a third-generation family member to oversee the company.